Privacy Policy – How 77f7 Handles Your Personal Data

1 Who We Are

77f7 ("we", "us", "our", "the Platform") operates the online casino and sports betting website accessible at 77f7.app. 77f7 is the data controller responsible for the personal information collected and processed in connection with the operation of the platform and the provision of Services to registered users ("you", "User", "Player").

For the purposes of this Privacy Policy, "personal data" means any information that identifies or could reasonably identify you as an individual, including your name, mobile number, financial transaction records, device identifiers, and usage patterns on the 77f7 platform.

This Privacy Policy applies to all personal data collected through the 77f7 website, the registration process, account management, payment processing, customer support interactions, and any promotional participation. It does not apply to third-party websites or services that may be linked from or integrated into 77f7 (such as third-party game studios whose games are available on the platform).

2 Data We Collect

77f7 collects the following categories of personal data in connection with your registration and use of the platform:

77f7 does not intentionally collect special category data (such as health information, biometric data, or political views). If any such data is inadvertently disclosed in a support communication, it will not be processed or stored beyond what is necessary to resolve the support request.

3 How We Use Your Data

77f7 uses the personal data it collects for the following purposes:

• Account creation and management: To create and maintain your 77f7 player account, authenticate your identity during login, and manage your PKR wallet balance.
• Payment processing: To facilitate deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah and USDT, and to maintain accurate transaction records for your account history.
• Age and identity verification: To verify that you meet the 18+ age requirement and to comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations applicable to online gambling platforms.
• Service provision: To deliver sports betting odds, live casino games, slot and jackpot games, and Fishing Disco titles, and to personalise the 77f7 experience based on your activity and preferences.
• Security and fraud prevention: To detect and prevent unauthorised account access, multi-accounting, bonus abuse, money laundering, and other prohibited activities.
• Customer support: To respond to your queries, resolve disputes, and provide assistance via live chat.
• Legal and regulatory compliance: To meet obligations imposed by applicable laws, regulatory bodies, and platform operating requirements, including record-keeping and reporting.
• Platform improvement: To analyse usage patterns and technical performance data to improve the 77f7 platform, fix bugs, and develop new features.
• Responsible gaming: To monitor account activity and identify patterns that may indicate problem gambling, and to administer deposit limits, cooling-off periods and self-exclusion requests.

4 Legal Basis for Processing

77f7 processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to fulfil our obligations under the Terms and Conditions you accepted at registration — including operating your account, processing payments and delivering Services.
• Legal obligation: Processing required to comply with applicable laws including AML regulations, age verification requirements, and record-keeping obligations.
• Legitimate interests: Processing for fraud prevention, security monitoring, and platform improvement, where such interests do not override your fundamental privacy rights.
• Consent: Where we rely on consent for specific processing activities (such as marketing communications), you retain the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

5 Payment Data & Security

All financial transactions on 77f7 are processed in Pakistani Rupees (PKR) through the following payment channels, each of which has its own privacy and security standards:

77f7 does not store your full JazzCash or Easypaisa PINs, complete bank account numbers, or any full payment credentials on its servers. Payment processing is handled through encrypted integrations with third-party payment processors. Only the minimum reference data necessary to reconcile your account transactions is retained by 77f7.

Transaction records — including deposit and withdrawal amounts, timestamps and payment method references — are retained for a minimum of five years to satisfy AML record-keeping requirements and to resolve any transaction disputes that may arise.

6 Sharing Your Data

77f7 does not sell your personal data to third parties for commercial marketing purposes. Your data may be shared with the following categories of recipient, strictly for the purposes described in this Policy:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah and USDT processing partners receive the minimum transaction data necessary to process your deposits and withdrawals.
• Identity and age verification providers: Third-party KYC service providers who verify the authenticity of identity documents submitted during account verification. These providers operate under contractual data processing agreements with 77f7.
• Game technology providers: Live casino operators (including Evolution Gaming, Ezugi and Pragmatic Play Live) and slot studio providers (including Pragmatic Play, PG Soft, JILI and Habanero) receive session and wagering data necessary to deliver games within 77f7. These providers have their own data protection obligations under their licensing agreements.
• Fraud prevention and security services: Specialist fraud detection and anti-money laundering screening providers who assist 77f7 in identifying prohibited activity.
• Legal authorities: Where required by applicable law, court order, regulatory instruction or a legitimate law enforcement request, 77f7 may be required to disclose personal data to relevant authorities. 77f7 will notify affected users of such disclosure where legally permitted to do so.
• Corporate transfers: In the event of a merger, acquisition, or transfer of all or part of 77f7's business, user data may be transferred as part of that transaction. Users will be notified of any such transfer and of any material change to data handling that results from it.

7 Cookies & Tracking Technologies

77f7 uses cookies and similar tracking technologies to operate the platform, maintain your authenticated session and analyse usage patterns. The following categories of cookies are used:

• Essential cookies: Required for the platform to function. These include session cookies that keep you logged in during your 77f7 session and security tokens that protect against cross-site request forgery. These cannot be disabled without impairing platform functionality.
• Functional cookies: Remember your preferences such as language settings and responsible gaming limit choices. These persist across sessions and improve your experience on return visits.
• Analytics cookies: Collect aggregated data on how users navigate the 77f7 platform — which pages are visited, how long sessions last, and which games are most used. This data is used to improve the platform and is not used to identify individual users.
• Security cookies: Used to detect and prevent fraudulent activity, multi-accounting and automated bot access.

You can manage cookie preferences through your browser settings. Blocking essential cookies will prevent you from logging in to your 77f7 account. Blocking analytics cookies will not affect your ability to use the platform.

8 Data Retention

77f7 retains personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:

• Account data (identity, contact, registration details): Retained for the duration of your active account relationship with 77f7, and for a minimum of five years following account closure.
• Financial transaction records: Retained for a minimum of five years from the date of each transaction in accordance with AML record-keeping requirements.
• Identity verification documents: Retained for the duration of your account plus five years, or longer where required by applicable law or pending regulatory enquiry.
• Communications and support records: Retained for a maximum of three years from the date of the interaction, unless the content is relevant to an open dispute or legal proceeding.
• Technical and usage data: Typically retained for 13 months in an identifiable form for analytics purposes, after which it is aggregated or deleted.

When data is no longer required, 77f7 destroys it securely using industry-standard data deletion methods. Physical documents containing personal data are shredded; digital records are permanently deleted from production and backup systems.

9 Your Rights

As a 77f7 registered user, you have the following rights with respect to your personal data. To exercise any of these rights, contact 77f7 support via the platform's live chat:

• Right of access: You may request a copy of the personal data 77f7 holds about you. We will provide this within 30 days of a verified request.
• Right to rectification: If any personal data held by 77f7 is inaccurate or incomplete, you may request that it be corrected. Identity-related corrections may require documentary evidence.
• Right to erasure: You may request that 77f7 delete your personal data where it is no longer necessary for the purposes for which it was collected. This right is subject to overriding legal retention obligations — for example, transaction records required for AML compliance cannot be erased on request.
• Right to restrict processing: You may request that 77f7 temporarily suspend its use of your personal data while a correction or erasure request is being evaluated.
• Right to data portability: You may request that certain personal data be provided to you in a structured, machine-readable format.
• Right to object: You may object to processing carried out on the basis of legitimate interests where you have grounds relating to your particular situation.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

10 Children & Minors

77f7 strictly prohibits the registration and use of its platform by persons under 18 years of age. The platform does not knowingly collect personal data from children or minors. Age verification is conducted as part of the registration and compliance process.

If 77f7 becomes aware that personal data has been collected from a person under the age of 18, that account will be immediately closed, all associated personal data will be deleted except where retention is required by law, and any deposited funds will be returned to the originating payment method after appropriate investigation.

If you believe that a minor may have registered on 77f7 using false information, please contact our support team immediately via the platform's live chat.

11 Security Measures

77f7 implements a range of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration or destruction:

• SSL/TLS encryption: All data transmitted between your device and 77f7 servers is encrypted in transit using current TLS standards. The padlock icon in your browser confirms a secure connection when accessing 77f7.app.
• Data encryption at rest: Sensitive personal data stored on 77f7 servers is encrypted using AES-256 or equivalent encryption standards.
• Access controls: Strict role-based access controls ensure that personal data is accessible only to staff members who require it for their specific operational function. All staff access to personal data is logged and audited.
• Two-factor authentication: OTP-based two-factor authentication is available for all 77f7 player accounts and is strongly recommended.
• Penetration testing: 77f7's platform infrastructure undergoes regular security assessments to identify and remediate vulnerabilities before they can be exploited.

No system is completely immune to security incidents. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 77f7 will notify you as soon as reasonably practicable via your registered mobile number or contact details on file.

12 Changes to This Policy

77f7 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, we will notify registered users via the contact details held on their account. The "Last updated" date at the top of this page reflects the most recent revision.

Your continued use of the 77f7 platform following notification of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with changes to this Policy, you should cease using the platform and contact support to close your account.

13 Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact 77f7's support team using the details below. All privacy-related queries are handled in English.

All requests relating to personal data rights must be submitted by the account holder themselves. For security purposes, 77f7 will verify your identity before processing any data access, correction or deletion request. You will be asked to confirm your registered Pakistani mobile number and may be required to complete an OTP verification.